Company News, New Products

Curél is Launching in the UK and USA

Strengthens the brand’s global strategy.

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By: Charlie Sternberg

Associate Editor

This month Kao Corporation is launching the  Curél face care range in the United Kingdom and United States. The launch is expected to grow the brand and strengthen its position in both Japan and overseas by extending thoroughly researched Curél technologies for the care of dry, sensitive skin.   Kao is looking to strengthen the global strategy for the brand and expand the number of customers in the sensitive skin care market worldwide. In the UK, the face care line will initially be sold from ar...

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